By Doug Stauffer
The aging Northwest Florida Fairgrounds in Fort Walton Beach is set for a significant transformation. In October, Okaloosa Commissioner Trey Goodwin, Tourism Director Jennifer Adams and Fair Association Manager Brian Sparling provided a glimpse into the plans for rejuvenating the iconic 20-acre venue.
Instead of demolition, the vision focuses on preserving and enhancing existing structures. Goodwin emphasized that the objective is to revitalize buildings with “good bones.” This comes with support and insights from a volunteer advisory committee, which will be instrumental in shaping the renovation trajectory.
Acquired from the City of Fort Walton Beach for $4.05 million, the county has committed to retaining the fairgrounds for public use. Goodwin remarked, “You couldn’t find this type of facility on roughly 20 acres anywhere else in our county.”
A nostalgic trip began at the original entrance, which has witnessed decades of foot traffic. The group explored interconnected buildings, including a 12,000-square-foot event hall built in the 1970s. While displaying wear, Goodwin believes the vast steel and concrete structure holds promise for refurbishment.
However, not all structures are in a state to be saved. Some buildings, like those constructed during the Mariel Boatlift Exodus when 10,000 Cuban refugees found temporary residence, might face the end of their lifespan. Yet, their historical significance, like the stage where Dolly Parton once performed, won’t be forgotten.
There’s potential in several primary structures. For instance, a large room catering to art shows and roller derbies could see a facelift, making it apt for upscale events while retaining its traditional charm.
Although loud concerts might be a thing of the past due to nearby residential developments, the goal remains to make the fairgrounds versatile. This includes accommodating events that outgrew the convention center, as per insights from Tourism Director Jennifer Adams.
Reflecting on the site’s roots, Goodwin noted the reduced agricultural significance of the fairgrounds. While urbanization has dwindled its role, the advisory committee will deliberate its future relevance.
With master planning set to wrap up within a year, phased work will commence as funds become available, spanning several years. The Okaloosa County Fairgrounds Advisory Committee, formed after an initial tour in September, will reconvene Nov. 1 to fine-tune the enhancement concepts.
Goodwin expressed gratitude to Fort Walton Beach city officials and highlighted the fairground’s value, emphasizing its significance for the entire community. He said, “We’re building off the legacies of those before us, aiming to ensure this venue thrives for generations.”
