By Liesel Schmidt
Unless you’ve recently planned a wedding yourself, it’s easy to think of “wedding season” as May through September, when summer weddings get rolling down the aisle. But, we’re going to take a moment here and set the record straight. For savvy brides and their equally fashion-forward friends, wedding season actually begins in January.
Which means…pssst! It’s already started!
In all seriousness, though—January is when most spring, summer and even winter weddings enter the planning phase. That’s when the planning gets real, when the calendars start filling up and the invitations—engagement parties, showers, rehearsal dinners and bachelorette weekends—begin to find their way into mailboxes or Inboxes (Mrs. Manners is rolling in her grave, but you do you, sweetie) all over the country.
Behind though you may feel right now, staring at the calendar and realizing that February is already under way, fret not—because when it comes to dressing for every single unforgettable event along the way, Blue Bay Lifestyle Co. has you covered.
Welcome to the unofficial start of “event dressing season,” when brides, MOHs, bridesmaids, sisters, cousins and besties all start asking themselves the same question: What am I going to wear? From chic daytime celebrations like bubbly engagement brunches to candlelit rehearsal dinners and spontaneous champagne toasts anywhere we can get them, wedding-related events demand outfits that feel polished without crossing the line into stuffy—and that’s where Blue Bay shines.
Think effortlessly elevated tops from Liverpool or Lovestitch that pair just as well with tailored trousers as they do with your favorite pair of jeans for a casual brunch. Flowy, ethereal blouses; soft knits and statement sleeves make getting dressed feel easy, even when the schedule is packed (we know how it goes). For bottoms, Blue Bay offers silhouettes that move with you—sleek trousers from Liverpool, Charlie B.’s deliciously relaxed pants and skirts that strike the perfect balance between comfortable and elevated. Whichever way you go, you’ve got the perfect ensemble for those chic-yet-not-so-dressed-up moments along the way to the altar.
Bachelor and bachelorette weekends deserve a special mention, because those outfits need to bring it. Whether it’s a glittering beachside destination, a glamourous city escape or a laid-back weekend close to home, we have tons of pieces that transition seamlessly from daytime adventures to late night celebrations (can we come?). Think breezy dresses from Lovestitch—short or long—post-party sets from Vuori and easy layers from Flag & Anthem or Charlie B. that photograph beautifully—and feel even better.
For those in-between moments when you’re not being caught on camera (or maybe when you are) and you’re just in relax mode before all the excitement gears up again, we have cozy, layerable casuals from Vuori and Free Fly that you’ll love slipping into when you’re slipping out of your fancy dress-up clothes.
Our very favorite part? These aren’t “one-and-done” wedding looks. These are pieces you’ll want to wear again and again, long after the bouquet has been tossed and the happy couple is making their great escape. A rehearsal-dinner dress becomes your next date-night favorite. A shower-ready top turns into your go-to work-to-weekend staple. Wedding season style that you’ll actually wear months or even years long after the ink on the marriage certificate has dried. Who doesn’t love that?
So, while wedding season may have already started—we hope that you’ll look at is as more than just a date on the calendar. It’s a celebration of love and friendship, and we want to help you show up feeling confident and comfortable every step of the way. Whether you’re the bride, a treasured member of the wedding party or just there to celebrate, Blue Bay Lifestyle Co. makes getting dressed for the season as fun (we hope) as the events themselves.
Cheers to champagne toasts, packed calendars and outfits that’ll make you happily ever after—and don’t forget to tag @bluebaylifestyleco so we can see (and share!) your style.
