By Liesel Schmidt
We’ve all been there, staring down the barrel at January 1 and thinking we should probably make some kind of resolution. But will we stick to it?
It’s the perennial question—one that, by January 15, most of us have already proven to the negative.
But January doesn’t have to mean broken resolutions. In fact, it doesn’t even have to be about reinventing yourself. It’s taking the opportunity to hit the reset button, to return to (or start) routines that fuel you, and to surround yourself with people and things that make everyday life feel lighter, brighter, and more fulfilling. At Blue Bay Lifestyle Co., we believe that self-care shouldn’t feel like another untenable resolution—it should be something that feeds your soul.
We’ve curated a collection of things that we love—things that we think are perfect for bringing comfort and confidence to this new year that has just begun. Think of this as a reset that starts on the inside…and looks great on the outside, too.
Find Your Mood
A reset begins with your environment—and we’re firm believers that scent is tied to creating an experience for your mind and your body. Perfect for anyone who thinks that nothing in life needs to be boring, Whiskey River Co. offers a range of scented candles that will reset your mood while they brighten your space—major bonus points for the boldly snarky labels (we’re big fans, ourselves). For beautiful fragrance minus the sass, Sweet Water Decor brings soft, clean scents perfect for slow mornings and cozy evenings. Think coffee mug in your hand as you watch the sun rise or a favorite glass of wine in front of the fireplace.
Secure Your Safety
Resetting your year also means feeling a sense of safety and self-empowerment wherever you go—even if you’re going alone. Birdie Personal Safety Alarms are a Glamour, Travel + Leisure and Cosmo top-pick for a reason: They’re small, stylish, and super effective for keeping you safe. Read: LOUD. Clipped to a gym bag, purse, or just on your keychain, Birdie offers you peace of mind without sacrificing style—because personal safety can pack a big punch without looking the part. Plus, it’s TSA and security check-point friendly, which means you won’t have to surrender it before getting on a plane or going into a concert.
Walk with Purpose
Your feet carry you through every single step of your entire year (some good, some not so good), so it should be a priority to give them the care they deserve. To that end, Birkenstock and Aetrex are brands built around the concept of combining anatomically designed support with style. The OG of iconic comfort, Birkenstock sandals and clogs offer a selection of modern neutrals and fresh, seasonal colors that you’ll never want to take off. Aetrex shoes, like their insoles, are engineered to encourage proper alignment and all-day wear, with styles ranging from sporty casual to classy and sassy. Because a style reset can be as simple as wearing shoes that make you feel good.
Dress for You
Known for their soft, breathable, and impossibly comfortable recycled fabrics, Vuori’s performance wear make moving your body feel as natural as breathing—though, some days all you want to do is just stay in and cuddle up on the couch (we don’t judge, we have those days, too). So whether your brand of self-care includes morning walks with your fur baby, Pilates with your bestie, or simply enjoying the art of doing nothing, Vuori is elevated athleisure that supports every version of you.
A new year is the perfect moment to refine—not replace—your wardrobe. Think effortless silhouettes, coastal textures, and pieces that carry confidence into your everyday—wherever that may lead. We love Liverpool separates for their polished denim, elevated basics, and versatile layers. Lovestitch offers Boho-inspired, breezy, and beautifully draped tops and dresses, while The North Face is the perfect performance outerwear for cool coastal days outside. Try Flag & Anthem for classic Americana style with modern ease, Rusty for more casual, surf-inspired pieces ideal for laid-back living or Roarke’s bold prints and quality construction. Refreshing your wardrobe doesn’t have to mean completely overhauling your style—it means choosing pieces that help you feel more like you.
At Blue Bay Lifestyle Co., our favorite new-year ritual isn’t about perfection. It’s about choosing things that make daily life feel a little easier. And a lot more you.
