It is with great pleasure to introduce a truly, community-oriented newspaper to the locals of Fort Walton Beach. FWB Life has joined the Life Media family of local newspapers (Bay Life, Destin Life, SoWal Life and PCB Life) with the publishing of this new edition. Residents and business owners—you have been asking for it, and we are now providing Fort Walton Beach its own edition, particularly geared to promote and highlight all the positive and valuable activities, businesses, events and people in the Fort Walton Beach community.
FWB Life is designed to foster a connection to and within the community. Each month, 12,000 copies of FWB Life will be produced, distributed and direct mailed to households and businesses in Fort Walton Beach — a potential readership of more than 25,000!
Inside FWB Life, you’ll find articles on local news, fishing, events, non-profit organizations, sports and local businesses. And, each month, the paper will feature profiles of people and businesses in the community with an interesting story to tell. We strive to let FWB residents know what’s going on in their community all year long.
As a former publisher, editor and art director for numerous projects and clients world-wide, my mission is to provide insightful understanding of the distinct and varied Fort Walton Beach community personalities. As a local resident for more than 16 years working in public relations, marketing and communications, I’ve been blessed to observe, forge relationships with and listen to the needs of locals, which will be reflected in the rich FWB Life editorial.
We also promote your business and as a result, witness its success. But, we’re acutely aware of the challenges small businesses face in reaching key audiences with a limited advertising budget. FWB Life offers the platform and opportunity to effectively promote in an affordable way, combining the best of both worlds—marketing and advertising with direct mail plus affordable rates. The website, MyFWBLife.com, offers additional value: marketing and advertising promotion with an online version of FWB Life available, blog posts of feature articles and archived issues.
We invite schools and non-profit organizations to submit monthly articles and event listings. If you’re a local business, we encourage you to offer tips from your experiences and through expert columns, advice, articles and recipes. Students, parents and others — “find your voice” through this new monthly newspaper. Nominate those that impact your community in a positive way.
FWB Life is community focused and community based; it will reach your friends and customers. I invite you to join me in this local connection and tell your story. Please submit your announcements, articles, events and story ideas to Lori@LifeMediaGrp.com or by calling 850-660-1444.
We look forward, through FWB Life, to relaying our accomplishments, visions and amazing adventures, bringing out the best of our truly unique community!
~ Lori Leath Smith, Publisher
