From the Publisher: A Letter to the Fort Walton Beach Community

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Happy Birthday FWB Life!

WOW! FWB Life has published its first anniversary issue! Thank you Fort Walton Beach community for your support.

FWB Life Lori Smith and Scott MillerIf we’ve learned anything in the past year (really the past eight years of Life Media), it’s that stories about people in our community (heroes, business owners, organization leaders, students and others) who have turned their circumstances into a positive are the ones that endure in the minds of our readers. That truth is reflected in so many FWB Life stories that continue to enthrall—the ones readers flock to online (MyFWBLife.com), e-mail to friends or share through Facebook—nearly all involve our own communities’ overcomers or generous locals and organizations working to help others. And all help to foster a connection to and within our dynamic community.

For those of us working at FWB Life, our first year is a big deal. We hear continually how you read it from cover-to-cover, how it’s your go-to for events and how it is such a needed local, informational resource. You keep telling us how you enjoy reading about the folks within its pages and prefer doing business with those in our local community.

SmallBizTrends.com relays this fact: “For small businesses, positive returns are often present with hyperlocal newspapers, because the papers publish community news and events. By association, your ad finds its way onto a local reader’s radar screen… Small community newspapers are actually growing, even while their larger counterparts are struggling.” Many of you have given us your testimony as to the business you’ve gained through your ads and articles.

Thank you inaugural partners for being forerunners in joining the FWB Life family, and new partners that have come onboard during the year, entrusting us to promote you and convey your stories.

As we delve into our second year, we will continue to relay your positive messages, reinforce your valuable businesses, offer event information, extract those little gems and inspirational stories and accomplishments, and promote and highlight all the positive and valuable activities in the Fort Walton Beach community.

We’ll continue to direct mail and distribute 13,000 copies of FWB Life to households and businesses in Fort Walton Beach, Shalimar, Cinco Bayou, Ocean City and Okaloosa Island—promoting to a market of more than 30,000 people.

We’ll continue to offer you a platform—a community voice—and represent Fort Walton’s niche and partners with an opportunity to effectively promote in an affordable way, combining the best of both worlds—marketing and advertising with direct mail plus affordable rates. Our informative and fun website, MyFWBLife.com, will continue to offer additional value: marketing and advertising promotion with our online version of FWB Life, blog posts of feature articles and archived issues, our monthly e-newsletter with featured articles and ads and social media.

As you have embraced this thriving publication as your own, naturally our instinct is to celebrate! For those wanting to join the FWB Life family, we are offering a special rate for our anniversary. If you’d like to promote your business or request a media kit, contact Scott at Scott@LifeMediagrp.com or 850-688-9886. Visit www.MyFWBLife.com for stories and coupons from the current issue or download the archived issues from the past year. Connect with us: Facebook/MyFWBLife. Submit story ideas to Lori@LifeMediagrp.com.

We all are blessed…

~ Lori Leath Smith, Publisher